Browsing Author Tom Ritter
How to Setup a Business Page on Google+
100 years ago when I first started helping small business owners with their social media marketing efforts, it was extremely important to emphasize the difference between profiles and pages on Facebook. Every day, with the patience of a Jedi warrior I would explain that “profiles are for people, and pages are for businesses.” Nowadays it …
Small Facebook Update May Have BIG Implications
New Function Allows Pages to Reply Directly to Fan Comments By now, we all know (or should know) the importance of responding to fan comments on our Facebook pages. When a customer posts a question or comment to a business Facebook page, they typically expect a response within 24 hours. Can you blame …
What You Need to Know About Facebook’s New Look
Major changes to the News Feed will be the first ‘big’ renovations made by Facebook since the timeline was rolled out over a year ago. The updates can be categorized into three parts: Larger Images: If you follow Sociality Squared, it’s no secret that we adamantly believe in the importance of visual content in social media. Facebook …
I am yours and you are ‘Vine’
Most marketers find it difficult to keep up with all of the latest apps, perhaps because there is so much clutter flooding our news-feeds and inboxes on a daily basis. That is why I am here to tell you to try the new app called: “Vine”. What is Vine? Some people have called Vine “the …
Top 10 Tips for Images and Copyrights to Avoid a Social Media Disaster
Copyrights and social media always seem like this gray area that brands walk on eggshells over or just ignore completely, especially when it comes to images. Here are the top 10 tips on what you need to know to avoid a copyright disaster and maintain your brand’s integrity when it comes to images and social …
Out of Business Competitors and Social Media Outreach
So your competitor is going out of business…. You want to secure as many of their customers as possible, but are determined to do this in a civil and ethical manner. Anyone can run a smear campaign, but publishing negative content about the competition just isn’t your style. When it comes to your business, the …