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Social Media Resolutions for your Brand to Ring in the New Year
The countdown begins in just about 48 hours. And I’m not talking about the countdown to 2017. I’m talking about the countdown to when we work to fulfill all those annual resolutions and promises we made to shed those extra pounds, call our parents at least once a week, lay off the Cheetos, Ben and …
The Best & Worst Times to Post on Social Media
Have you ever wondered if your tweets, pins, news updates, and other shared content were getting passed over because you aren’t uploading them at the right time? If so, you might be on to something! While there isn’t a specific “golden hour,” or perfect time of the day to post to your social media platforms, …
Introducing Facebook’s “Call to Action Buttons”
In late 2014, Facebook created an incredibly easy way for Facebook pages to direct visitors to important content without cluttering up their banner image with advertising or worrying about the infamous “20% rule” with the “Call to Action” button. This new button is placed just to the left of the iconic Like button and …
People Have Questions for Your Facebook Page, Give Them Answers
When it comes to our clients at Sociality Squared, we make a point to answer every question. This isn’t just in our conference calls and email, we make a point to answer every question posed to our clients on social media, and you should too. This isn’t the norm according to social media analytics firm Quintly’s latest …
Five Tips to Deal with Trolls on Your Facebook Page
“Don’t feed the trolls” is a common refrain you’ll hear from people when it comes to “trolls” on the internet. The advise basically boils down to a strategy of non-engagement in hopes that your troll will get bored with a lack of interaction and move on to the next target. At Sociality Squared, we don’t …
The 2014 Changes to Facebook’s Platform Policies
The big changes to Facebook’s platform policies in 2014 are about to take effect. The new Facebook Platform Policies mostly pertain to rules surrounding incentivizing users to like your Facebook Page. There are two main items to keep in mind moving forward. The first change pertains to games that use a Facebook app ID. If …
9 Learnings From the New Facebook Media Page
Facebook has recently released their Facebook Media page, detailing the best tactics for the brands, publishers and individuals attempting to properly utilize the social media platform for greater user engagement and sensational campaigns. Although this new website will regularly update with additional examples of stellar Facebook usage and general tips, we’ve created a list of …
The Latest Changes to the Facebook News Feed
Facebook’s News Feed algorithm is as heavily guarded a secret as the recipe for Coca-Cola, what’s at Area 51 and who the Carly Simon song “You’re So Vain” is really about, so any time that Facebook makes changes it’s bound to make waves. Facebook announced changes to the News Feed algorithm this week focused on …
Broadening Your Facebook Ads Part 2 – Lookalike Audiences
If you read our post about Facebook Ads’ Custom Audiences , you read about how to convert your proverbial “low hanging fruit” in your email lists into Facebook Likes. We’ll be expanding on that conversation in this post and talking about Facebook Lookalike Audiences. A lookalike audience uses either an existing custom audience or conversion …
Say WHAT? Facebook Now Allows Promotions on Page Timelines
Facebook announced yesterday that they updated their Page Terms and removed the requirement that promotions run on Facebook only be administrated through third party apps. Now pages can administer their promotions on their own Page Timelines and/or continue to use apps like Woobox and Wildfire. Whoa! What does this mean? Pages can now collect entries …
Playing by the Rules: Facebook Page Guildelines for Fans
From the playground of childhood, to the fantasy football field of adulthood, rules and guidelines for behavior are in place. Social media, including Facebook, is no different. Facebook has its own Community Standards, Statement of Rights and Responsibilities and Facebook Pages terms, which govern the way Facebook users and pages interact. They also spell out …
Why Do People Share Online Via Social Media?
Sharing content is not a new concept – it is innate in the human psyche that we thrive off of new information. As stated by the study conducted in the NY Times – The Psychology of Sharing: Why Do People Share Online, “We share more content, from more sources, with more people, more often, …
Size Matters When It Comes To Social Media Marketing
Knowing character count limits and image size recommendations for social media sites are important to helping you grow and sustain a relationship with your users. Here you’ll find that size really does matter and can make a difference! Read on for more information and refer to Biznik’s article that goes a little more in depth. For …
How to Create Engaging Facebook Posts
One of the most common reasons that more businesses don’t start blogging is that they don’t have the time nor material to update every single day. This is also one of the reasons that keeps some brands from making the jump to Facebook. They just assume that they don’t have enough going on to …
Small Facebook Update May Have BIG Implications
New Function Allows Pages to Reply Directly to Fan Comments By now, we all know (or should know) the importance of responding to fan comments on our Facebook pages. When a customer posts a question or comment to a business Facebook page, they typically expect a response within 24 hours. Can you blame …
What You Need to Know About Facebook’s New Look
Major changes to the News Feed will be the first ‘big’ renovations made by Facebook since the timeline was rolled out over a year ago. The updates can be categorized into three parts: Larger Images: If you follow Sociality Squared, it’s no secret that we adamantly believe in the importance of visual content in social media. Facebook …