Everyday we log on to Facebook, Twitter and other social platforms that we as social media marketers have come to depend on. Most days you log on and go about your work without a hitch. Internet based services, though remarkable, are not perfect. As a matter of fact, we make sure to inform clients that these social platforms exist on an as is basis and do on occasion falter. Sometimes sites go down and there is nothing to be done, but wait for them to be fixed. Today Facebook has been down for a good portion of the day and they’ve taken to Twitter to keep customers informed.
So what is a Facebook marketer to do on a day like today? Take a lesson from Facebook and utilize one of the many other social networking platforms out there. It’s also a great opportunity to plan future content. Take this time to make an editorial calendar of updates for the next week, month, season. Why not even step away from your computer and have a brainstorming session. Sometimes the best ideas come when you’re totally disconnected. Just because the technology is down, doesn’t mean you have to be.
What are you doing to pass the time while Facebook is down? What other outlets are you using to communicate with your customers? Leave us a comment and let us know!