Top 10 Reasons to use the Facebook Ads Powerful Inline ‘Become a Fan’ Feature to Grow Your Facebook Fans


Want to grow your fan base on Facebook? Want to maximize your Facebook ads’ potential? Utilizing the inline Facebook ad ‘Become a Fan’ feature is your answer. This tool is highly underutilized and can be the difference in making an ad campaign successful or not, especially if your goal is to grow your fan base.

Simply put, if you direct an ad off of Facebook and to a landing page, that user will decide in FOUR seconds whether or not to participate in an action or conversion on your website, whether to sign up for a newsletter, to click a purchase button, or something else. If you employ the inline fanning feature, in one easy click a user can become a fan of your fan page. This can be considered a lifetime acquisition (until new research proves otherwise). You then can engage with that fan through the wall on that fan’s homepage – where the fan is connecting with family and friends. This is done by regularly publishing status updates from your fan page. The wall is absolutely the most important aspect on Facebook and as a brand you can take advantage of it and stay top-of-mind with your fans. This presents multiple opportunities to engage with your fans and have calls-to-action for conversions.

Remember, social media is about the conversation first and the sale second. Really leveraging Facebook isn’t about direct sales. Knowing this insight and structuring ads and content around it will create a successful social media presence for your brand.

Here’s the Top 10 Reasons to use the Facebook Ads Powerful Inline ‘Become a Fan’ Feature to Grow Your Facebook Fans:

#1. In ONE click, Facebook users can become a fan of a brand’s fan page…and not leave the page that they are on.

#2. It’s a low barrier of entry and a cost effective way to acquire fans.

#3.  Once a user becomes a fan, you can engage with that user in their homepage stream!  The stream is THE MOST IMPORTANT ASPECT of Facebook.

#4. Inline ads keep users within the Facebook ecosystem which users like.

#5. Users will see which of their friends are already a fan your fan page tapping into the bandwagon effect.

#6. You can see how many fans were directly generated from the ‘Become a Fan’ feature

#7. It doesn’t cost anything more than a regular Facebook self-serve ad!

#8. You can make the ad extremely relevant to Facebook users by employing great targeting and keywords based on users’ profile information including age, location, relationship status, interests and more!

#9. You can create a custom landing page on fan pages for users who click-through the ad. Using FBML, this is a great way to have a strong call-to-action for users to fan your page once they visit it.

#10. After a user becomes a fan, whether from Facebook’s inherently viral features or from your ad, you can stay top-of-mind by publishing status updates that go into your fans’ streams and sprinkle in calls-to-action. This means that you have multiple opportunities to convert fans into customers.

Check out this presentation that has more information on how to create a Facebook ad using the inline ‘Become a Fan’ Feature:

Have you used the inline ‘Become a Fan’ feature in your Facebook ad campaigns? Have any success stories or more tips? Please share here!

Post written by Helen Todd aka @helenstravels. To learn more from, become a fan!



Discussions — One Response

  • Facebook Ad Conversion Tracking Guide – BETA | March 10, 2010 on 9:53 am

    […] The guide points out that advertisers will be able to “Track individual page views, purchases, registrations or downloads. You could even track a series of page views to determine the path someone takes to these conversion events.” The tracking relies on unique tags for every conversion action which means a lot of organization and website customization for Facebook advertisers who want to really take advantage of these upcoming features. For example, if an advertiser wants to see what pages are clicked before a visitor makes a purchase or drops off, then each page and conversion event will have to have its own unique tracking tag. As bulbstorm pointed out “There doesn’t seem to be much in the way of sorting tags by campaign, by client, etc. That might not be a big deal for single-client or in-house ad managers. But for businesses tracking complex funnels or managing multiple ad campaigns for multiple clients out of the same ad account, it could get a bit clunky. ” It’s also not clear if advertisers can associate tags with event or inline fanning ads (which I’m a huge fan of the inline fanning ads). […]

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