Dolphin Browser is a free mobile-only internet browser for Android and iOS devices facing tough competition from pre-installed browsers on smartphones and tablets. With over 50 million downloads and a Facebook fan base of 95,666 as of October 31, 2012, Dolphin saw the opportunity to turn users into Facebook fans.
The goal in November 2012 was to increase the Facebook fan base and engagement by creating buzz through a giveaway. The strategy also sought to take advantage of the Thanksgiving holiday and subsequent online traffic surrounding Black Friday and Cyber Monday.
Sociality Squared designed a campaign to maximize engagement in the news feed that was also optimized for the mobile web. Dolphin didn’t just announce a giveaway: the brand teased and empowered fans to become invested in the prize and outcome. Promoted posts highlighted key messages and custom graphics were created to pop in the news feed, increasing visibility. Dolphin built a custom landing page that was optimized for the mobile web and integrated the Like button into the entry form. Beyond Facebook, the campaign was promoted on Dolphin’s browser, blog, Twitter, Google Plus, and newsletter.
To read the full case study, click here where it’s featured on the Facebook Studio Gallery.