In our last post, we covered how to optimize your profile picture, thumbnail and cover image for your businesses' Facebook Timeline. Today, we'll give you some examples of five brands who are doing a great job utilizing photos for branding on their Timelines.
Coca-Cola shows up time and again as one of the top brands on Facebook. To stay at the top, they consistently keep their images as refreshing as their products. The brand is so iconic that their latest Facebook Timeline profile picture is simple an old-fashioned bottle of Coca-Cola. It is that identifiable to their fans. The cover photo includes a collage of images symbolizing the refreshment Coca-Cola brings during the hot months of summer. Simple and effective.
Apple just released several updated models of their most popular products, the Macbook Air and Macbook Pro. The technology giant has used a version of their logo to brand their profile picture and uses the cover image as a display of their updated laptops in use. This is an example of adhering to the Facebook cover guidelines, as they use the image to draw fans in and illustrate what the products can do, igniting a spark of curiosity for Apple fans that inspires them to check out the new laptops for themselves.
Nike is a brand that is known for historically bringing consumers technologically innovative athletic apparel and gear. In today's digital age, the brand has embraced and incorporated social media into their branding strategy, engaging to the athlete and competitor within us all. It makes perfect sense that they would showcase their strengths on their Facebook Timeline. Following best practices, they have used the Nike logo as their profile picture, and then created a smorgasbord of products, athletes and technology as their cover photo. The image epitomizes the brands strategy of bringing athletes and competition together through their products and technology initiatives. The copy offers up a challenge, “Game On, World” let's us know that Nike is a global force during this summer of the London Olympics and that they have plenty of products to help those striving to meet the challenges of their athletic pursuits.
Ah, nostalgia. Disney's Facebook Timeline uses old time nostalgia to set the tone of their brand page. Similar to Coca-Cola, the brand is so big they don't need to use their logo. Mickey Mouse is as symbolic to the brand as their logo. Summertime sees a lot of families making the pilgrimage to Disney Theme Parks such as Disneyland and Disneyworld, and their cover photo speaks to those individuals who will be taking their families. The image is reminiscent of the Disney of days gone by, invoking the nostalgic feelings that make a parent want to share “the happiest place on earth” with their children. This is a great use of space to showcase the brand's personality.
Last but not least, Oreo is another recognizable brand that always seems to be on top with their Facebook Page. This brand also has a great history, and they use it to great effect on their Timeline cover image. This year is the brand's 100th birthday, and they have used the real estate of the cover image to ignite the celebration, even getting creative and infusing a more “human” element of including a fan birthday of the day, which is in compliance with the Facebook cover guidelines. The profile picture is a combined splash of cookie and logo, a visual anchor for fans viewing the brand's posts in their new feed.
The above five Timelines are great example of how to use the Facebook Timeline as part of your companies' branding strategy. Images have been increasingly important in digital marketing strategy, and never have they been more important then when Brand Pages were converted to Timeline. We hope the guidelines in the previous post and examples above provide you with ample inspiration to create an engaging Timeline for your Brand Page.