Interview: Brian Simpson of The Roger Smith Hotel

This is the first of our interview series that aims to share the best practices and insights from thought leaders using social media, especially Facebook, within their marketing strategies. This interview features Brian Simpson, Director of Social Hospitality at The Roger Smith Hotel in New York City. The hotel has made a splash in the industry and is often referenced as a benchmark for a great social media presence. We’re taking you straight to the source and getting the insider’s look at the thoughts and strategy behind social hospitality at the Roger Smith. Watch the video to hear what Brian has to say:

Fan The Roger Smith Hotel at and follow it @rshotel. Brian can be found tweeting from @BSimi.

Do you have any questions for Brian or Ask them here!

Helen Todd

Helen Todd

Helen is the CEO of Sociality Squared, a full service social media agency founded in 2010 in New York City. Helen has developed and executed social strategies for clients that include Leica Camera, Dolphin Browser, and FitBit’s FitStar. Helen speaks about social media marketing at SXSW Interactive, Social Media Week NYC, Mobile Marketing Innovation Day in Vienna, and to MBA classes at schools like Xavier Williams College and NYU Stern Business School. She won a WOMMY award from the Word of Mouth Marketing Association, has work featured in the Facebook Studio Gallery which recognizes the most creative, innovative, and effective marketing that makes use of the Facebook platform, and has been a Jay Chiat Awards judge. She graduated from Xavier University and holds a Master's degree in Integrated Marketing Communications from Emerson College. Follow Helen on and

Discussions — 8 Responses

  • Authentic Seacoast Resorts March 22, 2010 on 12:15 pm

    Great interview! Nice to see the face behind the social media for The Roger Smith Hotel. We enjoy checking in on the Roger Smith tweet stream and appreciate the leadership the hotel has taken for all of us operators trying to deliver a greater level of hospitality through social media. Looking forward to meeting you at TBEX10.

    • Helen Authentic Seacoast Resorts March 22, 2010 on 12:42 pm

      Thanks for the comment and it’s great to see another company in the hospitality industry using social media too! Social media is such a perfect fit for the industry because hospitality relies so heavily on the people who guests interact with whether online or in-person.

  • Brian D. Shelton March 22, 2010 on 1:57 pm

    Really enjoyed this interview, Helen. Brian was extremely open and touched on something that really puts @rshotel at the fore in the hospitality market. Kudos to you both.

    • Helen Brian D. Shelton March 22, 2010 on 7:16 pm

      Thanks Brian! Glad to hear that you enjoyed the interview. Brian and Adam both have done some amazing work at The Roger Smith Hotel and I’m sure we can expect to only see more great things in the future too!

  • Diana Nogueira March 22, 2010 on 9:59 pm

    This is great, Helen! Brian, Adam and the @rshotel team are doing such a great job with the social media strategy for the RS Hotel. They are a great example to be shared, not only for the hospitality industry, but as a whole. Had the pleasure of meeting Brian last week at South by Southwest, and he really knows what he is talking about, great guy! And indeed, I expect great things from them in a near future!

    • Helen Diana Nogueira March 23, 2010 on 6:55 am

      Hi Diana,

      Couldn’t agree with you more about Brian, Adam and everyone at The Roger Smith! If you head back to sxsw next year, let know – we were there too! Thanks for the comment and for checking out the blog post!

  • Brian March 23, 2010 on 7:35 am

    Thank you Helen for the opportunity to be part of your blog and special thanks to those that took the time to comment.
    *Diana remember the trick of a crowded party…sit near the bathrooms and you get to say hello to EVERYONE 😉

    • Helen Brian March 23, 2010 on 7:49 am

      You’re very welcome Brian! And thank you for the great interview! Will be at the Roger Smith tonight for a meetup event so will stop by to say hi!

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