Interview: Dominique Miniaci from Spirit Jump talks about Cards for Cancer

Mark your calendars for Cards for Cancer Day on April 10 where cards will be delivered to cancer centers around the world. The idea comes from Spirit Jump, a new non-profit using Facebook to spread its mission. Watch our interview where Executive Director Dominique Miniaci talks about the traction that Cards for Cancer has seen on Facebook. The page launched just this year and already has over 7,000 fans solely from organic growth. My favorite aspect is how Spirit Jump bridges offline community-building with its Facebook presence by encouraging fans to host card making parties and then to share their experiences on the fan page. This is a great example of how a non-profit is taking advantage of Facebook to meet its goals and build a community around its cause.

Spirit Jump’s goal for its first ever Cards for Cancer Day is to deliver 100,000 cards and everyone at is cheering them on in reaching this goal and bringing hope and comfort to those battling cancer. Watch the interview to learn more:

Want to get involved or learn more? Fan Spirit Jump at and fan Cards for Cancer at If you’re interested in following Tweets, check out @cards4cancer and @spiritjump.

Do you have any questions for Dominique or Have you seen another non-profit doing a great job with its fan page? Share here!

Helen Todd

Helen Todd

Helen is co-founder and CEO of Sociality Squared. She is an award-winning marketer, international speaker, and also an advisor and speaker for SXSW Interactive. Helen graduated from Xavier University and holds a Master's degree in Integrated Marketing Communications from Emerson College. Connect with Helen on and

Discussions — 2 Responses

  • Meaghan April 5, 2010 on 11:23 am

    This is GREAT love you Dominique you really conveyed the heart of our nonprofit!

    • Helen Meaghan April 5, 2010 on 11:48 am

      Thanks for the comment Meaghan! You’re doing awesome work! Best of luck on April 10!!

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