Sociality Squared Blog
When it comes to our clients at Sociality Squared, we make a point to answer every question. This isn’t just in our conference calls and email, we make a point to answer every question posed to our clients on social media, and you should too. This isn’t the norm according to social media analytics firm Quintly’s latest …
As 2014 becomes a memory and 2015 a reality, at Sociality Squared we can’t think of a better time to reevaluate our daily work and ponder a few professional social media resolutions for the new year. Resolution #1: Accept the Algorithm We spent a good amount of time in 2014 talking about algorithms and …
With over 284 million active Twitter users sending upwards of 500 million tweets per day, it’s easy to have your brand’s voice lost in the noise if you don’t create a strategy to get your tweets noticed by fans and customers alike. We’ve pulled together five general guidelines that will boost the overall visibility of …
Twitter has released their Small Business Planner App just in time for businesses to pump up their marketing strategies for the 2014 holiday season and beyond. This tool is a handy multi-purpose app aimed at helping small and medium sized businesses in North America, Ireland and the UK to easily track, organize and plot upcoming marketing …
This is a guest post from Megan Ritter For marketers this time of the year causes mixed emotions – you either love it or you dread the stress of the season. Regardless, the holiday gifting season is quickly approaching, and it is time for both consumers and marketers to start their preparations. On the …
note: This is an addendum to our guide to Twitter Cards. Twitter has recently launched the Audio Card; a new feature that joins the service’s growing family of media sharing Cards, and now there has never been an easier way to share music through Twitter. ♫ Rising Music released a remix pack for deadmau5’s “The …
Long ago Twitter started calling itself a platform instead of a network, and with good reason. I bought a pair of eyeglasses once, you can buy an Acura with a tweet, add things to your #AmazonBasket in the UK and more options seem to pop up all the time. Instagram is now pushing the boundaries …
“Don’t feed the trolls” is a common refrain you’ll hear from people when it comes to “trolls” on the internet. The advise basically boils down to a strategy of non-engagement in hopes that your troll will get bored with a lack of interaction and move on to the next target. At Sociality Squared, we don’t …
The big changes to Facebook’s platform policies in 2014 are about to take effect. The new Facebook Platform Policies mostly pertain to rules surrounding incentivizing users to like your Facebook Page. There are two main items to keep in mind moving forward. The first change pertains to games that use a Facebook app ID. …
There was a billboard in Times Square this week that only lasted a few hours, but it had the internet talking the moment that it was, um, erected. The story behind the billboard is as interesting as the billboard itself. We should mention that the billboard was for PornHub, the website that claims …
Not too many people would start off their paperback glossary book with “Don’t forget: Mobile first!”, but Josef Mantl and Harald Winkelhofer’s Mobile Marketing from App to Z begins with that tongue-in-cheek phrase. What follows in the pocket-sized book is just what the title of the book calls for: an A to Z glossary of …
Facebook has recently released their Facebook Media page, detailing the best tactics for the brands, publishers and individuals attempting to properly utilize the social media platform for greater user engagement and sensational campaigns. Although this new website will regularly update with additional examples of stellar Facebook usage and general tips, we’ve created a list of …
Facebook’s News Feed algorithm is as heavily guarded a secret as the recipe for Coca-Cola, what’s at Area 51 and who the Carly Simon song “You’re So Vain” is really about, so any time that Facebook makes changes it’s bound to make waves. Facebook announced changes to the News Feed algorithm this week focused on …
If you read our post about Facebook Ads’ Custom Audiences , you read about how to convert your proverbial “low hanging fruit” in your email lists into Facebook Likes. We’ll be expanding on that conversation in this post and talking about Facebook Lookalike Audiences. A lookalike audience uses either an existing custom audience or conversion …
It’s that time again! Just as Hollywood has it’s voting season, as does the internet. While Los Angeles focuses their votes on the best of television and film, the internet minded focuses their votes on the best panels in South by South West’s Panel Picker. There are over three thousand panels to be considered and …
The S2 Exchange: New York is in the books and what a great night of conversation from the speakers, panelists and the attendees. We’ve assembled a few of our favorite quotes from the night. Having your audience is a privilege and not a right. @PeterShankman #S2xNYC — Sociality Squared (@Sociality2) August 14, 2014 …
