Sociality Squared Blog
Even the biggest brands on the internet have a nasty social media gaffe or two under their belt. These include placing a hashtag in a light-hearted tweet that was unfortunately intended to represent a national controversy, attaching links to inappropriate content, sending rude messages to unhappy customers… We’ve seen it all, and we don’t want you …
We all love social media, but it’s so ingrained in our lives now that sometimes we forget just how powerful it can be. It connects us. It gives us all a voice. Of course it can be used to help sell products, but can it bring them back from the dead? For one small group of …
Since 87% of Pinterest users claim to have purchased something online after seeing it on Pinterest, the new “Buyable Pins” feature is a massive game-changer that will start the metamorphosis of the site from an image-sharing social media hangout to a thriving marketplace. The first iteration of Buyable Pins has recently launched, and the feature will …
There is no better way to attract viewers to your social media content than with an eye-catching image or two attached to your posts. That said, not everyone has a talented designer on hand, and blindly searching through copyrighted photos and low-end clip art for the perfect free-to-use image that perfectly complements your message isn’t …
Whether it’s a silly GIF, clever meme, or light-hearted jab at a competitor, when brands do humor right, everyone wins. In addition to sharing bite-sized news and conversations with fans, many creative companies are actively earning followers by adopting witty personas and sharing hilarious content every day on Twitter. Keep in mind that comedy is …
Chances are good that you have at least heard of Periscope, Twitter’s latest major innovation, which allows users to effortlessly stream live video from their mobile device. Since Periscope’s March debut, people have used this app to share everything from stunning vistas, backstage tours and raw journalistic reporting from around the planet. The internet is …
Chances are pretty good that you already have the official Facebook app downloaded to your mobile device and that you know it like the back of your hand, but how familiar are you with Facebook’s extended family of mobile apps? Some of these Facebook extensions are incredibly helpful for advertisers or offer new ways for …
If you’ve worked in social media for any length of time, you’ve likely noticed that posts featuring excellent images pull in much more attention than those that don’t. If you thought that sharing one photo at a time was good for garnering interest from your followers, just imagine how eye-catching a series of five in …
Show of hands — How many of you actively use Flickr for business or personal use? Not only does Yahoo’s photo sharing website have a large following in the United States, India and United Kingdom, Flickr has continued to improve since its humble launch in 2004, and has a lot to offer anyone with …
Whether you want to raise capital for a business venture, launch a project that otherwise wouldn’t get off the ground, or are doing your best to help others in need, there has never been a better time in the history of humanity to reach out to countless supporters with the wide variety of crowdfunding platforms …
In late 2014, Facebook created an incredibly easy way for Facebook pages to direct visitors to important content without cluttering up their banner image with advertising or worrying about the infamous “20% rule” with the “Call to Action” button. This new button is placed just to the left of the iconic Like button and can …
You, the individual reading this guide, likely have and see the value of keeping a personal LinkedIn profile, but have you ever considered creating a LinkedIn page for your business as well? Brands both large and small benefit from maintaining a presence on LinkedIn which easily expands their visibility and ability to network for new …
What are Rich Pins, and why should you care? “Rich Pins” are to Pinterest as “Twitter Cards” are to Twitter. Both allow you to share more information than you normally could while making your shared content stand out from the crowd, thus helping you to sell more products, advertise your movie to additional viewers …
YouTube has just released an adaptable way to promote interaction from your viewership without clogging their video players with a rainbow of annotations called YouTube Cards. These specialized tools link watchers to your online storefronts, make donations from supporters extremely simple and take fans to other related video content under your channel and beyond for …
We’re keeping on top of various tweaks by all of the major social media websites with an update to the ultimate guide to perfecting your social media images to ensure that your company’s online branding looks its absolute best across all of your profiles. This time, we’ve expanded the guide to 12 social media …
It’s a regular day….until it’s not! What launches one man on a journey to honor his son and fight for the America he believed in? The world changed forever for Carlos Arredondo on the day he learned his oldest son had died, fighting in Iraq. “The Man in the Cowboy Hat” follows Arredondo …
