Sociality Squared Blog
Chances are pretty good that you already have the official Facebook app downloaded to your mobile device and that you know it like the back of your hand, but how familiar are you with Facebook’s extended family of mobile apps? Some of these Facebook extensions are incredibly helpful for advertisers or offer new ways for …
If you’ve worked in social media for any length of time, you’ve likely noticed that posts featuring excellent images pull in much more attention than those that don’t. If you thought that sharing one photo at a time was good for garnering interest from your followers, just imagine how eye-catching a series of five in …
Show of hands — How many of you actively use Flickr for business or personal use? Not only does Yahoo’s photo sharing website have a large following in the United States, India and United Kingdom, Flickr has continued to improve since its humble launch in 2004, and has a lot to offer anyone with …
Whether you want to raise capital for a business venture, launch a project that otherwise wouldn’t get off the ground, or are doing your best to help others in need, there has never been a better time in the history of humanity to reach out to countless supporters with the wide variety of crowdfunding platforms …
In late 2014, Facebook created an incredibly easy way for Facebook pages to direct visitors to important content without cluttering up their banner image with advertising or worrying about the infamous “20% rule” with the “Call to Action” button. This new button is placed just to the left of the iconic Like button and can …
You, the individual reading this guide, likely have and see the value of keeping a personal LinkedIn profile, but have you ever considered creating a LinkedIn page for your business as well? Brands both large and small benefit from maintaining a presence on LinkedIn which easily expands their visibility and ability to network for new …
What are Rich Pins, and why should you care? “Rich Pins” are to Pinterest as “Twitter Cards” are to Twitter. Both allow you to share more information than you normally could while making your shared content stand out from the crowd, thus helping you to sell more products, advertise your movie to additional viewers …
YouTube has just released an adaptable way to promote interaction from your viewership without clogging their video players with a rainbow of annotations called YouTube Cards. These specialized tools link watchers to your online storefronts, make donations from supporters extremely simple and take fans to other related video content under your channel and beyond for …
We’re keeping on top of various tweaks by all of the major social media websites with an update to the ultimate guide to perfecting your social media images to ensure that your company’s online branding looks its absolute best across all of your profiles. This time, we’ve expanded the guide to 12 social media …
It’s a regular day….until it’s not! What launches one man on a journey to honor his son and fight for the America he believed in? The world changed forever for Carlos Arredondo on the day he learned his oldest son had died, fighting in Iraq. “The Man in the Cowboy Hat” follows Arredondo …
It’s a small world after all, and that’s a great thing- especially if you want to expand your brand internationally. The quality of life for people all over the Earth is continuously getting better, which allows a larger slice of humanity to enjoy the internet every year. Although you may have a solid user …
Dear partners, clients, colleagues, co-conspirators – friends, Today, February 26, Sociality Squared officially turns 5 years old. S2 is a social media agency – not an island – and we are able to celebrate this anniversary because of you. This is a small token of our thanks. Thank you for challenging us, inspiring us, and most importantly, …
When it comes to our clients at Sociality Squared, we make a point to answer every question. This isn’t just in our conference calls and email, we make a point to answer every question posed to our clients on social media, and you should too. This isn’t the norm according to social media analytics firm Quintly’s latest …
As 2014 becomes a memory and 2015 a reality, at Sociality Squared we can’t think of a better time to reevaluate our daily work and ponder a few professional social media resolutions for the new year. Resolution #1: Accept the Algorithm We spent a good amount of time in 2014 talking about algorithms and …
With over 284 million active Twitter users sending upwards of 500 million tweets per day, it’s easy to have your brand’s voice lost in the noise if you don’t create a strategy to get your tweets noticed by fans and customers alike. We’ve pulled together five general guidelines that will boost the overall visibility of …
Twitter has released their Small Business Planner App just in time for businesses to pump up their marketing strategies for the 2014 holiday season and beyond. This tool is a handy multi-purpose app aimed at helping small and medium sized businesses in North America, Ireland and the UK to easily track, organize and plot upcoming marketing …
