Below you’ll find our top favorites of creative and innovative social media campaigns created by Food Trucks! To catch some of these trucks check out the NYC Food Truck Roll Call for daily updates.
1. DoubleTree CAREavan: Celebrating a Milestone
Prominently driven by social media campaigns, their strategy consisted of the following:
- Facebook: The DoubleTree Facebook page featured a real-time map app of where the CAREavan would be. It also hosted relevant tweets, an entry form for free stays at the hotel sweepstakes, as well as YouTube videos with related promotions. Since the campaign launch on May 26, the page experienced an increase of 89% via Facebook Likes!
- Foursquare: With updated location on Foursquare, the CAREavan’s whereabouts were found here as well as a special to promote its free cookies as well as their partnership with Topguest.
- Topguest: Members of Topguest received 50 Hilton HHonors Bonus Points as well as 25 Virgin Elevate points with each Foursquare check-in, bridging the two social media channels together.
- Twitter: Giving followers a chance to win a “sweet break”, DoubleTree ran a contest on Twitter where the truck team chose tweets using #SweetBreak and hand-delivers 250 chocolate chip cookies to each of the winners’ offices. Additionally, Twitter also displayed the location of the CAREavan to its followers giving updates each mile along the way.
- YouTube: Fans posted “Cookie Confessionals” of why they love chocolate chip cookies and posted them to its YouTube channel helping to capture users in the video fanbase.
So although DoubleTree is not primarily a food branded company, they are known for their delicious chocolate chip cookies that you would think your grandmother made you when you went to visit her. For more information read on about Hotel Check-In’s.
2. Mexicue: Crowdscourcing Recipes on Facebook
Mexicue really found a way to engage a community as well as inspire aspiring cooks to craft recipes to be featured on the menu.
3. Ninja Snowballs: Building Excitement During a Dead Time:
So while the truck was able to vend a few extra weeks than normal, the contest details page generated an extra 1,500 visits the summer into fall of 2010, with a lot more buzz when the top 16 flavors were being tasted for judging. Votes were casted by how many people ordered each snow cone. “Lemon Fluff”, the winning flavor featured a medley of sweetened condensed milk and fresh-squeezed lemonade.
We also wanted to highlight KogiBBQ for being the first to rein in the food truck industry out in LA for tweeting their locations to customers to draw attention – Read on for the full story! Below you’ll find a photo of what some of their tweets look like to followers.